Working Papers

Archer Yue Pan, Gulden Ulkumen, Manoj Thomas (2024). A New Framework of Investigating the Effect of Consumption on Consumer Well-being. Manuscript in preparation.

Archer Yue Pan, Manoj Thomas (2024). How Culture Affects AI Adoption. Job Market Paper.

Archer Yue Pan, Manoj Thomas (2024). Market Transactions through a Political Lens: Does Political Ideology Predict Price Negotiation. Under Review.

Esther Kim, Archer Yue Pan, Helen Chun, Dilip Soman (2024). The Impact of Timing on Surcharge Compliance. Under Review.

Marie Ozanne, Xinlian Zhang, Archer Yue Pan, Kaitlin Woolley (2024). The Impact of Using a Non-native Language on Socially Responsible Behaviors. Invited for revision and resubmission to the Journal of Consumer Research.

Archer Yue Pan, Jean-Louis Sterckx, Bart De Langhe, Stijn van Osselaer (2024). The Perceived Causality in Benefit/Cost and Cost/Benefit Ratios. Revising for resubmission to Journal of Marketing.