Working Papers

Archer Yue Pan, Gulden Ulkumen, Manoj Thomas (2024). A New Framework of Investigating the Effect of Consumption on Consumer Well-being. Manuscript in preparation.

Archer Yue Pan, Manoj Thomas (2024). Cultural Differences in Receptivity to AI Branding. Invited for revision and resubmission to the Journal of Consumer Research.

Esther Kim, Archer Yue Pan, Helen Chun, Dilip Soman (2024). The Impact of Timing on Surcharge Compliance. Under Review.

Marie Ozanne, Xinlian Zhang, Archer Yue Pan, Kaitlin Woolley (2024). The Impact of Using a Non-native Language on Socially Responsible Behaviors. Invited for 2nd round revision and resubmission to the Journal of Consumer Research.

Archer Yue Pan, Jean-Louis Sterckx, Bart De Langhe, Stijn van Osselaer (2024). The Perceived Causality in Benefit/Cost and Cost/Benefit Ratios. Revising for resubmission to Journal of Marketing.